About Us

Company History

Paradigm designs and manufactures pollution control devices for diesel and gasoline engines. Our customers save money on engine maintenance and fuel, reduce COproduction and improve engine uptime.

Paradigm was founded to provide unique pollution control devices for the diesel and gas engine industry which de-carbonize engine emissions. Diesel engines are used worldwide as the workhorse of transportation, construction, mining, industry, marine and agriculture. While diesel engines provide the ultimate in performance and longevity, they are inherently dirty engines resulting in two sets of problems. First, their exhaust gases contain hazardous pollutants such CO, NOx, CO2 and carbon particulate matter (PM) or soot which are associated with childhood asthma, respiratory disease, cancer, emphysema and cardiovascular disease. Secondly, complicated pollution control systems and devices are required by the EPA to control these hazardous pollutants.  These systems and devices are expensive to operate and maintain and they use more diesel fuel.

Paradigm technology reduces PM soot in exhaust. As a result our customers can use their engines with reduced pollution while saving money on maintenance, saving money on diesel fuel and improving their engine uptime.

The Paradigm Team

John H. Erbland, Founder and CEO

John founded Paradigm to de-carbonize diesel and gas emissions and address a problem in an industry desperate for a solution.  His successful leadership of Paradigm is built on a track record of leadership experience gained from both large and small technology businesses where he consistently delivered strong revenue and profits and built world class management teams.  John graduated with a BS Economics and attended Northwestern University’s Kellogg Graduate School of Business.  John currently serves on the NY State board of the Fellowship of Christian Athletes and previously served on the American Board of Orthopaedic Surgery.

Mike Tschiderer, CFO

Mike is responsible for Paradigm’s financial management operations and investor relations. He plays a lead role in helping Paradigm raise capital through equity financing and other initiatives to fund our growth plans.  Mike is a CPA who moved from the accounting profession early on to begin building a strong track record in senior corporate leadership positions.  He was most recently CFO at Transcat, Inc. until retiring in 2020.  Prior to Transcat Inc. Mike held leadership positions with a variety of VC and private equity owned start-ups and early stage companies in cleantech industries.  Mike graduated with a BBA, Accounting.

Vince Pilletteri, Director, Sales and Retrofit Engineering

Vince is Paradigm’s sales and engineering leader for US markets.  Vince has twenty years of experience in sales of high technology equipment and products in automotive, aerospace and other industries. Prior to that Vince worked in R&D and Quality management for large manufacturing companies. Vince is a graduate of Michigan State University with BS and MS degrees in Materials Science and Engineering.

Steve Glidden, High Voltage Electrical Engineering

Steve is Paradigm’s lead electrical engineer with extensive experience in high voltage and plasma physics.  He co-founded Applied Pulsed Power, Inc. after working as a pulse power electrical engineer for Physics International, Leandro, CA.  Prior to that he was in research at Cornell University.  Steve graduated with a BSEE degree from Cornell University.

Bernard Gridley, Ceramic, Electrical and Product Engineering

Bernie’s expertise is materials development and product engineering; Bernie holds an M.S. in Ceramic Engineering from Alfred University and has 15 years experience in manufacturing-focused engineering, research and development of materials-based technologies with an emphasis on transitioning products and technologies from lab-scale to manufacturing.

Interested in learning more?

Call today at 585.645.5145, or submit the form, to learn the benefits of our solutions in your application.