Congressman Joe Morelle Explores Innovative Decarbonization Technology During Site Visit to Paradigm

Congressman Joe Morelle and Paradigm of NY CEO John Erbland

Congressman Joe Morelle and Paradigm CEO John Erbland

On August 22, 2023, Congressman Joe Morelle demonstrated his commitment to sustainable future technologies by visiting Paradigm Emissions Technologies, a cutting-edge start-up specializing in designing and manufacturing revolutionary decarbonization devices for diesel engines. The visit showcased Congressman Morelle’s commitment to promoting environmentally friendly initiatives that foster economic growth and reduce carbon emissions.

Paradigm, led by John H. Erbland, Founder and CEO, has emerged as a trailblazer in pollution control, offering patented solutions that improve engine efficiency and contribute to substantial environmental and economic benefits. Erbland explained that his device has the potential to clear 200 million tons of global CO2 emissions and reduce fleet maintenance costs by 30%.

During the site visit, Congressman Morelle had the opportunity to witness firsthand the innovative decarbonization technology that has positioned Paradigm for massive success in the pollution control market.

“Building innovative companies is something our region does well,” said Congressman Joe Morelle. “I’m grateful for the opportunity to visit Paradigm and learn more about their pollution control device and efforts to help reduce CO2 emissions. This is the kind of forward-thinking approach our country needs to address the climate crisis and work towards a more sustainable future for our children.”

Paradigm’s decarbonization devices are a testament to the company’s dedication to creating a cleaner and more efficient future. By decarbonizing engine emissions, these devices are instrumental in mitigating the impact of transportation on air quality and climate change. Customers who implement Paradigm’s solutions benefit from improved engine uptime, reduced maintenance expenses, and significant fuel savings.

“Our team is proud to bring to market essential technology that contributes to better ambient air quality, environmental conservation, climate change mitigation, regulatory compliance, economic prosperity, profitability, and community well-being. Implementing this groundbreaking technology helps create more livable, sustainable, and vibrant cities for current and future generations. Moreover, it helps support Rochester’s position in the nation as a hub for technological innovation.” The new technology promises tremendous benefits for diesel fleets through retrofits and diesel engine manufacturers.

“We are honored to have Congressman Joe Morelle visit our facility and witness the transformative impact of our pollution control technology,” said Erbland. “Our mission is to revolutionize the diesel engine industry by offering cutting-edge solutions that enhance operational efficiency and contribute to a greener planet. We believe innovation and sustainability can go hand in hand, and we are committed to driving positive change.”

Congressman Morelle’s visit underscores the vital role that innovative start-ups in upstate NY, like Paradigm, play in advancing the nation’s environmental and economic objectives. As the world looks for solutions to address the challenges of climate change, Paradigm’s pollution control devices offer a beacon of hope, exemplifying the potential to achieve both environmental stewardship and economic growth.

About Paradigm Emissions Technologies

Paradigm Emissions Technologies is a pioneering start-up based in Rochester, New York, specializing in designing and manufacturing patented decarbonization devices for diesel engines. By decarbonizing engine emissions, Paradigm’s innovative solutions provide a pathway to reduced CO2 production, improved engine uptime, and significant financial savings for customers. With a steadfast commitment to sustainability and innovation, Paradigm is poised to lead the charge toward a greener and more prosperous future.


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